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ECOBLU ADDS INSULATION TO ITS PRODUCT LINE
New Product Includes Mold and Fire Protection

Vista, CA-November 23, 2009- EcoBlu Products, Inc., (OTCBB: ECOB) announced today that it has added Cool Blu Insulation, a cellulose based insulation for new construction and retrofits to its product line. Cool Blu Insulation will contain EcoBlu’s mold protection as well as its exclusive FRC™ technology (Fire Retardant Coating) to provide Class A fire protection.

Cool Blu Insulation is a natural product made from 85% recycled paper fiber, is safe for the environment, contains no harmful chemicals or irritants, and does not pose off gassing or Volatile Organic Compound (VOC) concerns. When installed, it provides home builders with superior thermal performance, sound control and permanent fire resistance. Recent Research shows the United States insulation market is $8.5 billion and is expected to grow 5.3% annually through 2012. This is a potentially huge growth revenue for EcoBlu and is an excellent compliment to its wood products.

“This addition to our product line gets us closer to offering a complete package of eco-friendly building materials. Our goal is to provide products that save energy, improve indoor air quality, improve the sustainability of our forests and save lives,” said Steve Conboy, President and CEO of EcoBlu Products. “Using Cool Blu Insulation along with our BLUWOOD™ coated wood products will allow builders and developers to build safer and more energy efficient homes,” added Conboy.

Cool Blu Insulation is proven to reduce energy consumption by slowing air infiltration better than other insulation materials due to its density, and outperforms fiberglass insulation products with 57% better fire resistance.

The Company will also be demonstrating their exclusive FRC technology (Fire Retardant Coating) on wood structures and new Cool Blu Insulation today at the grand opening of its EcoGreen Exchange, a showplace for green building products and new corporate headquarters for EcoBlu Products. The grand opening will feature TV personality Lisa Ling and her husband Dr. Paul Song who are building an energy neutral home using EcoBlu products and are active in the environmental community.

Visit us on YouTube at: www.youtube.com/ecobluproducts

About EcoBlu Products, Inc.
EcoBlu Products, Inc. is a manufacturer of proprietary wood products coated with an eco-friendly chemistry that protects against mold, fungus, rot-decay, wood ingesting insects, termites and fire with EcoBlu’s FRC™ technology (Fire Retardant Coating). EcoBlu products utilizing BLUWOOD™ and FRC™ technology is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings.

The Company is committed to the development, marketing and sales of environmentally-responsible building materials. EcoBlu products are ready to deliver the winning edge to builders and the environment with its sustainable green product line.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: The statements in this release relating to completion of the acquisition and the positive direction are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Some or all of the results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include, but are not limited to, contractual difficulties which may arise, the failure to obtain necessary approvals, the future market price of EcoBlu Products, Inc. common stock and the ability to obtain the necessary financing.

Company Contact
EcoBlu Products, Inc.
909 West Vista Way
Vista, California 92083
Phone: 1-888-722-5893
Email: info@ecobluproducts.com
Web Site: www.ecobluproducts.com
Blog: http://blog.ecobluproducts.com

Investor Relations
PR Financial Marketing, LLC
Jim Blackman
(713) 256-0369
jim@prfmonline.com

Media Contact
Rick Schloss
Rick Schloss Communications
3500 Sports Arena Blvd
San Diego, CA 92110
619 308-4387 (office) 619 708-6007 (cell) 619 224-3010 (fax)
Rickschlosspr@aol.com
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